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Fernwell

Brand, Design, Framer

A calmer way to book physio, massage and nutrition across twelve clinics.

Year

2026

Services

Brand identity, web design, Framer build

The brief

The brief

The brief

Fernwell had grown from one clinic to twelve, and booking had grown into a maze of phone calls, forms and spreadsheets. Patients dropped off before they ever reached a clinician.

Our approach

Our approach

Our approach

We rebuilt the brand around one idea: care should feel unhurried. Soft sage and cream, a gentle serif, and a booking flow that shows real availability in two taps. Every screen was designed and built in Framer so the team can launch new clinics on their own.

The result

Online bookings up 64% in the first month, and phone calls down by a third.

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