An outdoor gear brand that finally looks like the routes its customers take.
Year
2025
Services
Brand identity, e-commerce design
Northbound makes packs and shelter for long routes, but its store looked like every other outdoor shop. The products deserved a voice as bold as the mountains they are tested in.
A condensed, confident type system, a single signal orange and photography that keeps the horizon in frame. We designed the store around the gear itself, with repair promises and specs up front.
